From e-commerce to control towers.
A decade of designing how goods move — starting in commerce, going deep into the supply chain as a founding enterprise designer, and now prototyping what agentic orchestration should feel like. The arc below, the branches it drilled into, and every case study in one place.
The journey
Commerce roots
Commerce found me before UX did — graphic design for Wortmann Holding’s Tamaris shoe brand, working the trade shows where stores order whole seasons. That taught me what commerce really is: brand, inventory realities, and buyer psychology in one system. At The RealReal that foundation met luxury resale, where nothing on the shelf has a twin.
The RealReal case study →Into the supply chain
Founding US designer at Blume Global — enterprise terminal and port operations for a supply-chain network spanning 170+ countries. Control tower and visibility, ocean-terminal appointment and payment, enterprise onboarding — all hanging off a design system built to scale across the whole ecosystem.
Blume cluster →Self-service supply chain
Neo is the portal freight forwarders hand to their customers — the companies that actually own the goods. One move repeated across Customs, Warehouse, and Accounting: take a task that used to route through staff over email, fax, and phone, and turn it into something the customer does themselves.
NEO cluster →Agentic orchestration
RailX — an agentic, spatial workbench for US freight rail, built at the World Model Hackathon. Five railway agents coordinated by an orchestration layer over a real-time map: a bet on what regulated operations tooling feels like a decade out.
RailX case study →The branches
Ocean terminals & drayage
The ICTSI appointment & payment platform — load type as the organizing principle, dispatchers at the center, QR payment at the gate. Launched with the world’s largest independent terminal operator.
Control tower & visibility
Massive data streams turned into actionable insight — exception management, detention & demurrage, and the Port of Oakland dispatcher dashboard.
Enterprise onboarding
Org setup, user management, and the login-to-value path for enterprise supply-chain customers.
Freight forwarding
Neo’s front door — booking and tracking by mode, container, and route, integrated back into CargoWise.
Customs & compliance
From broker-mediated filings to self-serve visibility — ISF, ACE manifests, CBP entry, PGA holds.
Warehouse & inventory
Stripping operator-grade machinery down to a goods-owner’s decision surface — stock visibility, arrival alerts, exception mitigation.
Freight accounting
From arguing charges over email to in-product financial transparency — invoices, statements, pay and dispute.
Rail orchestration
RailX — agent-per-railway plus an orchestrator, the event log as a trust surface, exceptions on a live spatial map.
The case studies
- The RealReal — e-commerce for one-of-a-kind things→
- Blume Global — the ecosystem and its design system→
- ICTSI — ocean-terminal appointment & payment→
- Control Tower & Visibility→
- Blume onboarding & org setup→
- CargoWise Neo — the self-service portal→
- Neo Customs→
- Neo Warehouse→
- Neo Accounting→
- RailX — agentic spatial workbench for freight rail→
- Essay: The payment was never the problem→
- Essay: RailX — designing for a future that hasn’t shipped yet→