A founding designer and design engineer who ships.
I design the product and then build it — so the thing that ships is the thing that was designed. First designer at several AI-native startups, one acquired by Microsoft.
Workshops & talksI teach the way I build: start with a hunch, ask a better question, ship the smallest version, and let AI do the heavy lifting. Free demos, hackathons, panels, and low-cost live workshops.
Upcoming
- OCT 8You, the Frontier Professional · #SFTechWeekFree · in person at 9Zero, San Francisco · talk + build sessionRSVP →
- OCT 13Product Thinking Like a Pro Designer$15 · Tue 12–1pm PT on Google Meet · 30-min workshop + 20-min Q&A, no code neededGet a seat →
- Hot takes on tech — talks and panels
- Judging pitch competitions and hackathons
- Live demos — like F13, and what design thinking gives devs building human-centered software
Fractional workFour formats for teams that need founding-level design now, not a hire next quarter.
Strategy Hour$687One focused hour, online. Bring the decision you are stuck on (positioning, a flow, a pitch, a launch) and leave with a clear next move.
- Before · your homeworkSend me what you have (deck, site, Figma, app) and the one question that matters most.
- The hour · together, onlineWe work the question live. I sketch, critique, and pressure-test until the next move is obvious.
- After · recapA short written recap of what we decided, so nothing gets lost.
Positioning Day$3,437One day together — IRL or online. You leave with your positioning, the language that sells it, and a first visual direction.
- Morning · workshopTwo focused hours: who this is for, why you win, and the one sentence that carries it.
- Afternoon · open studioI work, you interrupt. Unlimited access all afternoon — ask anything about what I am doing and why. An honest look at how the work actually gets made.
- End of day · handoffA one-hour call to land it: your positioning brief, the language for your target user, a color direction, and a logo starting point.
Book the Founding Sprint within 30 days and this day is credited toward it.
Book now · $3,437 →Founding Sprint · three days$8,587Three days, one of them yours. You leave with positioning, a brand direction, a starter design system, and two core flows designed screen by screen.
- Day 1 · Groundwork — my dayI research your space and prep the room: the questions, the storyboards, the session structure. All you have to do is show up with your best game.
- Day 2 · The Workshop — together, in the roomEight hours of collaborative work, ideally IRL: positioning deep-dive, brand and visual ideation, the language that supports it, user-flow workshops, merch and launch moments.
- Day 3 · Run the Build & handoff — my dayI lock the visual language, build the starter design system in Figma, design two flows screen by screen (say, individual and org onboarding), and hand it all off with links.
Embedded Week · five days$13,737A full week inside your team. Everything in the Founding Sprint, plus a dedicated design system day: you leave with a system your devs can build from on Monday.
- Day 1 · GroundworkI research your space, your users, and your competitors, and prep the room for day two.
- Day 2 · The WorkshopA full day together: positioning, brand and visual ideation, and the user flows that matter most.
- Day 3 · Run the BuildWe lock the visual language and architect your core flows screen by screen.
- Day 4 · Design System DayI build the design system in Figma — tokens, type, components, states — and walk your devs through how to use it.
- Day 5 · Polish & handoffFinal polish and handoff, then I stay on to oversee implementation.
Add-ons
Need more, like a Storybook design library your devs build from directly? Add-ons are scoped and priced separately, because a consumer app and a B2B platform are very different efforts. Tell me about your product and I will quote it fairly.
After you book: for a Strategy Hour you pick your hour right away. For a day, sprint, or week, you pick a time for a short call and we schedule the days together.
Full-time founding designerWhat I am actually looking for. I join early, own design end to end, and build it with you: research, product, design system, and the React to ship it.
Résumé
- 2026 – nowFounder & designer · PlotFold (formerly Minds Shift)An AI journaling app, designed and built end to end: from hackathon win to iOS.Case study →
- May 2024 – Sep 2025Senior Product Designer · WiseTech GlobalDesigned all four tracks of CargoWise NEO: forwarding, customs, warehouse, and accounting.Case study →
- Sep 2021 – May 2024Founding Designer & Design Lead · Blume Global (acquired by WiseTech)Founding US designer; built the design system adopted across the platform.Case study →
- 2020 – 2021Founding Designer · IntelleXt (acquired by Microsoft)AI contract intelligence, and the explainable-AI patterns that made people trust it.Case study →
- Feb 2018 – Aug 2020Senior UX Designer · The RealRealLuxury consignment: trust, home decor, and the logistics behind them.Case study →
Let’s talk
If any of this resonates, the fastest path is email. I read every one.