The RealReal
How wholesale shoe trade shows led me into luxury-resale e-commerce UX.
ROLE
Senior UX Designer
WHEN
2018–2020
STATUS
Shipped
I got into commerce design long before I held a UX title. As a graphic designer at Wortmann Holding on the Tamaris shoe brand, I worked retail- and wholesale-facing, attending the trade shows where stores and international chains placed orders for whole seasons. That taught me what commerce really is: brand, inventory realities, and buyer psychology in one system. At The RealReal that foundation met its strangest, most interesting test, luxury resale, where I designed UX for the Home decor category specifically. Nothing on the shelf has a twin, and that changes every design question.
