Building with startups is where the magic happens.
Building with startups is where the magic happens.
At KH Creative, projects aren’t just “case studies” — they’re experiments, collaborations, and sparks of possibility. Startups move fast, dream big, and sometimes need someone who can untangle the chaos, give shape to an idea, and turn it into something people can actually use.
These projects represent the things I love most: going from 0→1, bringing order to messy systems, and creating designs that don’t just look good — they work and scale. I invest my time and energy in startups because that’s where impact is real, risks are high, and creativity actually changes the game.
I am passionate about helping founders and early teams because I know what it takes to move from scrappy idea to functional product. Below are a few projects that show what that journey can look like.
NASI — the New Age Social Instrument
Built after WWIII in my sci-fi imagination, NASI is a human-centered AI ecosystem designed to support communities, blend modular agent tech with emotional awareness, and scale beyond “chatbots” into a societal layer.
My role: Product vision, UX strategy, interaction design.
Highlights: AI agent workflows • ecosystem design • 0→1 prototyping.
Ally Cat
From mess to scalable design system.
When I joined, Ally Cat’s design system was fragmented across XD and Sketch with inconsistent UI. I unified everything into Figma, built a clean scalable system, and got devs + designers finally working together.
My role: Lead UX Designer.
Highlights: 0→1 design system • cross-team collaboration • reduced dev time by 20–30%.