Who I Help
I help scrappy startups turn chaotic ideas into products people actually love
Early-Stage / Pre-Seed to Seed
When you’ve got chaos, big ideas, and need a fast MVP to pitch investors or prove market fit
Intellext AI
At Intellext (acquired by Microsoft) I cut my teeth helping an early-stage team shape their vision into a usable product. Here I learned how to thrive in ambiguity, prototype at speed, and win investors with clarity.
Acquisition & Integration
When design needs to hold its own through due diligence, or when your product must integrate smoothly post-acquisition.
Blume Global
At Blume (acquired by WiseTech) I owned design from the ground up: establishing the design system, scaling product experience, and then leading integration post-acquisition. I know how to align teams, processes, and user journeys during high-stakes transitions.
Growth / Scale-Up
When growth is messy, user experience is creaking under pressure, and you need clarity, systems, and data-driven UX to scale.
The RealReal
At The RealReal I led UX through the messy middle — scaling flows, reducing cognitive load, and balancing user needs with business demands. This stage is about optimization, analytics-driven decisions, and designing systems that don’t break under growth.