Hey there—I’m Kate Huezo, a globe-trotting UX strategist who believes good design should feel as natural as breathing. My journey has taken me from Kyiv’s chestnut-lined boulevards to buzzing Malaysian startups and the tech-forward pulse of San Francisco. Along the way, I earned an MA researching how color quietly shapes human behavior—insights I now weave into every interface I craft.

By day, I’m a Principal Product UX Designer at WiseTech, Neo command center. One of the logistics SaaS world’s biggest movers and shakers. Translating intricate freight flows into intuitive digital experiences is my sweet spot; I love turning supply-chain complexity into “oh-that-makes-sense” moments for users.

AI isn’t just a playground for clever prompts—it’s the core of my day-to-day work. Right now I’m embedded with Alleycat AI Works, shaping everything from their product vision to the pixel-perfect details of their UX, UI, and brand voice. Think hands-on wireframes, color-science-driven design systems, and the kind of micro-copy that makes an AI tool feel like a savvy teammate instead of a black box.

When I’m not iterating in Figma or stress-testing models, you’ll find me at The Alliance.AI’s monthly meet-ups, swapping war stories (and caffeine) with founders across San Francisco’s booming AI-startup scene. I’m there to give feedback, sketch interfaces on napkins, and occasionally jump in as an unofficial product therapist—because great AI products need as much empathy as they do horsepower.

Beyond the cargo bays and code prompts, I’m passionate about lifting others. I mentor rising creatives and early-stage UX designers through The Club SF, guiding them from that first spark of curiosity to portfolio-ready confidence—AI tips and color-psychology hacks included. Whether I’m optimizing a global shipment dashboard or helping someone land their first design role, my north star is always the same: empower people with clarity, empathy, and a dash of color-driven (and AI-boosted) magic.