From Growth Hacks to Growth Love — Night at Notion HQ

From Growth Hacks to Growth Love — Night at Notion HQ

Growth isn’t just about viral loops anymore — it’s about love. At Notion HQ, UX strategist Kate Huezo on fireside chat with Elena Verna (Lovable) and Andrew Silard (Notion) to explore how AI, community, and emotion are reshaping what growth means in 2025. How technology meets empathy, why community-driven growth matters, and how KH Creative bridges the gap between innovation and human connection.

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I made my mom watch K-Pop Demon Hunters! Or how viral animation is related to UX leadership

I made my mom watch K-Pop Demon Hunters! Or how viral animation is related to UX leadership

Blending K-Pop’s demon-hunting metaphors with real-world UX leadership, this post explores vulnerability, authenticity and the courage to break out of corporate choreography. Learn how embracing your “inner demon hunter” can transform your design practice, build trust with teams and create products that truly resonate.

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Creativity: Between Market Need and Boredom

Creativity: Between Market Need and Boredom

I once heard the phrase “boredom drives creativity.” It stuck with me, but the more I thought about it, the more I realized that boredom is only half of the equation. The other half is market need. Almost everything I’ve built or painted can be traced back to one of these two sources.

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Building Bridges at the AWS + Anthropic GenAI Series
Katerina Huezo Katerina Huezo

Building Bridges at the AWS + Anthropic GenAI Series

Yesterday I had the chance to attend the AWS + Anthropic GenAI Series networking event. It was one of those evenings where you walk into a room and instantly feel the buzz—founders, engineers, designers, and dreamers all colliding around the same question: what’s next for AI?

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Designing in the Age of AI: Reflections from NN/g’s UX Podcast

Designing in the Age of AI: Reflections from NN/g’s UX Podcast

AI won’t replace designers—but it will redefine what we design. From service blueprints that feel more like movie scripts to words becoming the most critical design skill of the future, we’re stepping into an era where design is less about pixels and more about trust, choreography, and human connection. I wrote about it after listening to the latest NN/g UX Podcast—check it out.

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From Chatbot to Conversation: Designing Ally’s First Interaction

From Chatbot to Conversation: Designing Ally’s First Interaction

At KH Creative, we believe design is about more than interfaces—it’s about shaping how people feel when they interact with technology. When Alley Cat AI Works set out to build Ally, their AI assistant, we joined forces to explore what it means to trust and use AI in everyday contexts. What began as a simple website chatbot quickly evolved into a larger vision: a voice-first, multi-modal assistant. By interviewing stakeholders, analyzing design patterns, and testing early prototypes, we uncovered the key elements users needed—clarity, trust, and flexibility. This case study walks through our design journey, from sticky-note walls to the pivot toward voice interaction, and highlights how thoughtful UX can turn an AI tool into a human-centered experience.

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