Building emotional intelligence into trade education with Craft Guild AI
This report documents the UX strategy and design rationale behind Craft Guild AI — an AI-powered mentorship platform that connects apprentices and mentors in skilled trades.
The project goal was to transform a technically advanced AI prototype into a usable, emotionally engaging product experience. The result: market alignment, emotional UX clarity, and a scalable system ready for growth.
View the 10-slide summary
NEO by cargowise
At WiseTech, I designed the CargoWise Neo experience for Beneficial Cargo Owners (BCOs), transforming an opaque logistics process into an actionable, user-friendly interface. I streamlined fulfillment workflows by surfacing real-time product inventory, order status, warehouse activity, and financial visibility directly within Neo, making it easy for BCOs to track what’s picked, packed, and shipped without relying on a freight forwarder to translate. I also improved invoicing transparency and customs documentation flows, giving users clearer insight into charges and compliance. The result: a more empowered BCO experience with fewer delays, less back-and-forth, and far greater control over their supply chain.
Currently working on:
Product warehousing in NEO: providing visibility to product owners on the global warehouse system
Control Tower & Visibility at Blume Global
As Lead UX Designer at Blume Global, I drove product strategy across visibility, detention & demurrage, and control tower tools—turning complex, data-heavy logistics workflows into clear, actionable experiences. I partnered with port authorities and enterprise customers like CMA CGM and Kuehne+Nagel to translate massive data streams into insights that helped BCOs and LSPs make faster, smarter decisions. From exception management to predictive inland flow, my focus was always usability and trust. I also mentored designers and teams, building a culture of curiosity and sharp product thinking—bringing a bit of creative magic to the logistics world.
Top 3 projects I worked on:
Port terminal efficiency optimization (for Port of Oakland)
Railroad visibility and asset management, improving operational efficiency with IoT sensors
NASI — the New Age Social Instrument
Reimagining how humans interact with AI — from chat to companionship.
NASI began as a vision to replace passive social media with an active, emotionally intelligent AI experience.
What started as a thought experiment on how people connect and consume online grew into a modular platform — a social dashboard powered by agents that adapt to user intent, mood, and creative flow.
Through early design explorations and UX research, we defined NASI’s core interaction modes — Sprite, Shell, and Loom — each designed to support a different phase of human expression: exploration, reflection, and creation.
The outcome: a future-forward concept that blends UX strategy, AI ethics, and emotional design — positioning NASI not just as another AI tool, but as the next evolution of digital companionship.
My role: Product vision, UX strategy, interaction design.
Highlights: AI agent workflows • ecosystem design • 0→1 prototyping.
Ally Cat IA Works
Redefining the interface and identity of an AI assistant built for creative teams.
AlleyCat AI Works came to me for a UI redesign — their early interface felt too technical and disconnected from their audience. What started as a visual refresh evolved into a full UX strategy sprint, aligning product positioning, stakeholder values, and user engagement goals.
Through workshops and competitive audits, I uncovered that AlleyCat’s strength wasn’t just in AI capability — it was in making knowledge approachable and collaboration fun.
The result: a redesigned interface grounded in clarity, playfulness, and trust, setting the product up for long-term scalability and market fit.