From Growth Hacks to Growth Love — Night at Notion HQ
Growth isn’t just about viral loops anymore — it’s about love. At Notion HQ, UX strategist Kate Huezo on fireside chat with Elena Verna (Lovable) and Andrew Silard (Notion) to explore how AI, community, and emotion are reshaping what growth means in 2025. How technology meets empathy, why community-driven growth matters, and how KH Creative bridges the gap between innovation and human connection.
Mentorship as Creative Fuel: Why I Keep Showing Up
Mentorship has become my creative fuel. At this month’s MentorMeet @ Cutwater Agency, I was reminded of the power of community, collaboration, and giving back to the next generation of creatives.
Creativity: Between Market Need and Boredom
I once heard the phrase “boredom drives creativity.” It stuck with me, but the more I thought about it, the more I realized that boredom is only half of the equation. The other half is market need. Almost everything I’ve built or painted can be traced back to one of these two sources.
From Structure to Flow: Designing for Real User Needs in Global Trade
Structure is my love language as a designer. Without it, even Fortune 500s chase features instead of solving real problems. Here’s how I map roles, pain points, and document flows in a BCO company to design experiences that bring clarity to complex compliance work.
Designing in the Age of AI: Reflections from NN/g’s UX Podcast
AI won’t replace designers—but it will redefine what we design. From service blueprints that feel more like movie scripts to words becoming the most critical design skill of the future, we’re stepping into an era where design is less about pixels and more about trust, choreography, and human connection. I wrote about it after listening to the latest NN/g UX Podcast—check it out.