Craft Guild AI

Craft Guild AI is a 0→1 concept: the UX strategy for an AI-native skilled-trades training startup. I came in fractionally for a short engagement (the pitch timeline ran Dec–Jan) — the ask was a roadmap and a draft design system so the concept would present well in pitches — which set the scope: personas, journeys, a design-system v1, and the MVP definition. I'm not close with the team, so I don't know where they've taken it since. One honesty note up front, because it shapes how to read everything below: the market sizes and outcome figures in the pitch (TAM/SAM/SOM, a "95% placement rate," debt-free timelines) are projections made in the deck, not shipped results. This wing is about the strategy and the design decisions, not claimed metrics.