Craft Guild AI

Craft Guild AI is a 0→1 concept: the UX strategy for an AI-native skilled-trades training startup. I came in fractionally for a short engagement (the pitch timeline ran Dec–Jan) — the ask was a roadmap and a draft design system so the concept would present well in pitches — which set the scope: personas, journeys, a design-system v1, and the MVP definition. The team has since built the MVP (the dashboards above are that build, not mockups) and is training its own AI model, and they're pitching investors on it now. One honesty note up front, because it shapes how to read everything below: the market sizes and outcome figures in the pitch (TAM/SAM/SOM, a "95% placement rate," debt-free timelines) are projections made in the deck, not shipped results. This wing is about the strategy and the design decisions, not claimed metrics.