Kate Huezo
Director of Product Design
huezokate@gmail.com | San Francisco Bay Area, CA
Summary

Strategic UX leader with a Master’s in Design and extensive experience in product design, user research, and UX strategy. A big-picture thinker and energetic collaborator, adept at managing teams, driving digital transformation, and enhancing user experiences in fast-paced, high-growth environments. Passionate about creating human-centered designs that align business goals with user needs, particularly within the logistics and supply chain industry. Exceptionally skilled in dashboard design, leveraging data visualization and UX best practices to create intuitive, impactful interfaces.

Skills

Tools: Figma, Sketch, Adobe XD, InVision, Miro, ClickUp, Jira, Trello, Photoshop, Illustrator, Hand Sketching
Research & Strategy: User Interviews, Competitive Analysis, Surveys, Observational Studies, Branding
UX & UI Design: Design Sprints, Design Systems, Affinity Mapping, Journey Mapping, Personas, Storyboarding, User Flows, Wireframing, Prototyping, Copywriting, Progressive Disclosure
Testing & Optimization: Heuristic Evaluation, Usability Testing, A/B Testing
Development: Basic HTML, CSS, GitHub
Leadership & Mentorship: Team Management, Cross-functional Collaboration, UX Education, Designer Mentorship, Stakeholder Communication

Professional Experience

WiseTech Global – San Francisco, CA

Senior Product Designer for Cargowise NEO | May 2024 – Present

  • Lead UX initiatives from research to high-fidelity designs, ensuring seamless, accessible, and user-friendly experiences.

  • Partner with cross-functional teams, including Product Managers, Engineers, and Analysts, to drive design solutions through problem discovery workshops and usability research.

  • Develop and refine a cohesive UX identity for WiseTech, balancing innovation with compliance to W3 accessibility standards.

  • Mentor designers and educate cross-functional teams on UX best practices, fostering a culture of user-centric decision-making.

Blume Global – San Francisco, CA

UX Designer | Nov 2021 – May 2024

  • Designed and prototyped solutions that improved client retention by 25% and contributed to securing two major contracts.

  • Led the UX strategy for a detention and demurrage management dashboard and a port/railway appointment booking system.

  • Improved automation workflows, optimizing customer network connectivity and logistics orchestration.

  • Established a design system aligned with W3 accessibility standards and transitioned the design library from Sketch to Figma.

  • Documented component specifications in Confluence and introduced progressive information disclosure to streamline user experiences.

  • Collaborated closely with Product Managers, Developers, and Marketing teams to align UX with business goals.

  • Mentored three junior designers, fostering team growth and knowledge-sharing.

Intellext – San Francisco, CA

UX Designer | Mar 2021 – Jul 2021

  • Conducted extensive user research, creating personas, user flows, and detailed scenarios to enhance UX strategy.

  • Led usability testing and A/B experiments, optimizing prototypes for web, mobile, and browser-based platforms.

  • Developed a strong brand identity through design systems, content analysis, and UX copywriting.

  • Collaborated with cross-functional teams to rewrite website copy, improving value perception by 50%.

The RealReal – San Francisco, CA

UX Content Coordinator | May 2019 – Nov 2020

  • Established UX content strategies, reducing cognitive load by 11.7% through progressive micro-disclosure.

  • Managed content flow across digital and physical retail, ensuring a seamless omnichannel experience.

  • Analyzed user interaction data via Google Analytics and HotJar to optimize UX and conversion rates.

EDUCATION

  • Stanford Online (2023) – Foundations for Digital Transformation

  • University of California, Berkeley (2021) – UX/UI Design Certificate

  • Limkokwing University of Creative Technology (2016) – Master’s in Contemporary Art & Design

  • Moscow Pedagogical State University (2012) – Bachelor’s in Fine & Studio Arts

CERTIFICATIONS & AFFILIATIONS

  • Nielsen Norman Group UX Certification

  • Member, Interaction Design Association (IxDA)

  • Speaker at UX Design Conferences & Logistics Tech Panels