
I made my mom watch K-Pop Demon Hunters! Or how viral animation is related to UX leadership
Blending K-Pop’s demon-hunting metaphors with real-world UX leadership, this post explores vulnerability, authenticity and the courage to break out of corporate choreography. Learn how embracing your “inner demon hunter” can transform your design practice, build trust with teams and create products that truly resonate.

Creativity: Between Market Need and Boredom
I once heard the phrase “boredom drives creativity.” It stuck with me, but the more I thought about it, the more I realized that boredom is only half of the equation. The other half is market need. Almost everything I’ve built or painted can be traced back to one of these two sources.